Which will be the ‘next Internet’: Google or Facebook?

Note: This piece was first published in the Northern Dispatch (Nordis) Weekly (www.nordis.net) on July 17, 2011. I made some minor editing for this post.

 

Facebook and Google have been battling it out for the title of 'The Next Internet'. Who is expected to win?

Of course there is only one Internet. It is composed of many parts, to be sure, and there are many ways of “surfing it.” But it is just one big whole, just as there is only one global ocean even if it’s composed of many parts and there are many ways of travelling through it.

So, why must the question be asked at all? Why should we be concerned whether the Internet takes this or that shape?

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I refuse to vet and to curate

I don’t know how the new techie terms began to overpower our common vocabulary. But here they are, overwhelming us like an unannounced summer deluge. You can no longer get out of your house without wading into their treacherous deeps.

A high priest of data abracadabra
Unlike this ancient high priest of the Temple, the modern high priests of the online world are expert in vetting and curating and leveraging.

You still wondering what I’m talking about? I’ll give you three examples.

Vet. Time was when an animal doctor vetted a brood of poultry or a stock of cattle. Which meant, basically, that the poultry or cattle population were kept healthy by selecting those stocks that passed a certain criteria, by preventing disease outbreaks, and by culling out those that are unhealthy.

Now you see the term being bandied about everywhere, from public governance (“A committee was assigned to vet the Cabinet appointees…”) and corporate HR (“He vetted his staff closely…”) and to data (“Make sure to always vet your sources.”) In short, appointees are no longer screened. Staff support is no longer evaluated. And data sources are no longer graded. Nowadays, they are all vetted.

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